Facebook was founded 
by Mark Zuckerberg in 2004 along with Eduardo Saverin, Dustin Moskovitz and Chris Hughes at Harvard University, Later become largest social media Network.
Are you a beginner or an experienced e-commerce seller? In this guide, I will tell you about how to sell on Facebook Marketplace locally and regionally without getting scammed as beginner or as facebook marketplace for business.
We all know that Facebook is the social media platform site where we hang out with our friends and share photos and videos.
Table of Contents
When was Facebook Marketplace launched?
Facebook Market Place officially launched in 2016 and introduced as a feature on the Facebook platform.
It allows a verified user to buy and sell items in the local areas and communities where he lives.
The special reason why the marketplace is famous, it has wide range of categories in it. The fb marketplace is designed for C2C transactions as well as local and online e commerce businesses.
The structure of the marketplace is such that Facebook users can easily sell old or new items. to know how to use facebook marketplace without account read this article
On Facebook Marketplace online, people can smoothly post ads and then meet in person to complete their transactions. This user friendly process allows buying and selling to happen conveniently, and it ultimately gives a boost to the local economy.
At the same time, the marketplace is a whole ecosystem, and all the facilities required for buying and selling are available in this fb market ecosystem, so customers can buy require goods on the same platform without leaving Facebook.
To buy and sell goods on marketplace , you need to have your old verified Facebook account.
Note : Read more about fb market etiquettes
I have been using marketplace it for the last 6 years, and I have trained about 4,00 to 600 online e-commerce sellers around the world. I am going to tell you my secret techniques that I have learned from my experience.
Why Facebook is a launch marketplace?
According to the website statistics, Facebook had about 3.5 billion monthly active users as of January 2023, with 2.895 million monthly current users.
The only conclusion that comes from this is that selling on fb market is a source of reliable customers, and by making full use of this platform, you can easily reach out to the highly active customer to sell your goods.
fb Marketplace has been recognized as a platform that will become popular in a short period of time because someone who is existing user of Facebook now can buy and sell items if their identify is verified.
In addition, Facebook Marketplace indeed offers several unique and powerful features that set it apart from other online e commerce marketplaces.
What are the Facebook Market Place features?
An interface that is very user-friendly as well as can be done when using it simply, as well as filters on categories or lists that are best suited to the customer or seller.
Local and global purchases: A verified user on Facebook is eligible to sell any item in any category to his local and other countries.
A setting has been provided in the filter to buy special fb local only items for use.
Live Chat: Messaging is the best communication between buyer and seller is the god of good sales.
Seller Profiles: A buyer can view the seller’s verified account before buying the item, as well as see if he is reputable and if his profile is complete, which increases reliability of fb market.
Security and reporting: The Facebook marketing place provides the best guarantee of safety, and if you think the seller or buyer is suspicious or inappropriate, you can report it to Facebook immediately.
User can create better quality of listings by referring other listings as references. In the end, both the buyer and the seller can meet at the right time and place, making it easier to complete item transactions.
Collective Group: The marketplace is designed to use the existing local and international communities available on Facebook platform so user can share his listing to get buyer.
Instant notification: notification available on Marketplace, is used to keep updating user about current information of listing, instant messages and transactional notification’s gives you up-to-date information about your listing.
Delivery and Shipping: Sellers can choose local or remote locations to ship. We will see about shipping and delivery in the next article.
A lot of categories are there such as fashionable clothes, furniture, cars, expensive watch houses, etc. are very easy to navigate menu and apply the filter.
Review and Rating of Goods or Individuals: Both the customer and the buyer can review or rate each other’s experience or listing also report to Facebook in certain situations.
How can you set up your Facebook Marketplace account?
About 40% of all Facebook users prefer to use the marketplace instead of craigslist. A figure of about 1 billion monthly visitors around the world uses fb marketplace daily.
You may soon get rid of unwanted household items that you do not want. You can also buy and sell on fb anything other than banned items. For example, illegal drugs and adult products etc. so i will show you how place ad on facebook marketplace.
as per facebook com marketplace Check itself user eligibility for Sale after he can sell a variety of items on marketplace.
Step १- Open Marketplace Account
If you’re eligible, you can move on easily; if you’re having this error [you can’t buy and sell] means you’re not eligible.
In this step, you are going to set up your marketplace facebook account, open after going to your Android or your phone, and after opening, click on the Menu on the left, then you will be presented with a list of icons in front of you.
if you are not eligible to sell on Facebook marketplace you will see error like this.
there are many reason behind facing this error from community guidelines to non service regions we will check detail in further article.
If you are a new Facebook user and you haven’t opened a new account yet, go to facebook.com page and create a new account.
While you are informed in the process of account creation, you must provide your identity proof to verify your presence, as well as it helps to build your trust and social proof.
to sell successfully and become expert seller need selling etiquettes for sale more and build authority with brand.
Post your creative real images of yourself with family and friends, it projects you as a social and responsible person if you wanted to be!. whoever is going to see your profile he will trust you and soon he will buy the product.
Once your account is confirmed, you’re ready to sell on facebook marketplace. Also, once you enter the marketplace you will notice various filters and items.
Step 2: Explore the marketplace
You can sell all the things that have been lying in your home for a long time and you have no use for them.
You can sell them in a very simple way, and at the same time, when you decide the price of these items, you will realize that the value of unwanted items it can be higher than your expectations.
For this, you have to search online to find out what the old or new items you have are worth to sell, for example, furniture, electronics, video games, kitchen appliances, books, properties, and plot shops.
You can sell all the things like that.
If you have an online business, you need an idea, and after you search the marketplace shops to get any specific idea for make money.
you will know what other people or other online sellers are selling on the marketplace. Biggest secret is do your market research and gather information that is useful for selling the items.
1st Put yourself in the shoes of the buyer.
- What right information might seem important to you as a potential customer?
- Are the full details of the item given to the seller.
- You can check whether their info is clear.
- Well published photos of the item taken from different angles.
- Which list or categories are attractive, by observing the items listed in other lists.
This is more likely to increase the sales of your goods, so keep in mind the honesty you have about product description matter’s while selling them.
When listing an item, its features and conditions should be highlighted, which helps in building trust with the potential customer and such complete information increases the chances of your sale.
So let’s explore the different categories on the Facebook Marketplace. When you look at the different settings on the marketplace and test them, you find different filters in the place, and using them, when you or the customer buys the item, you will see different categories.
Like given below: Clothes and accessories, electronics, home, gardening, vehicles, family deals, entertainment, hobbies, housing, and plenty of others.
Note: How to hide your listing from friends and family easily
The importance of Facebook product research
Are you a newbie or experienced online e-commerce seller, or are you going to be now?
I’m going to explain to you the process of product research to sell on Facebook marketplace goods more successfully on Facebook Marketplace and the steps you can better understand before you start selling your goods on the marketplace.
let’s took example of Beauty industry move from offline to online and learn detailed about it from Facebook.
This step is important because information is very important if you want to grow your business, no matter what stage of business you are in.
Information Point: The effective production and sale of the product depend on the research information available. It is very important to understand how many units of a selected or specific item are going to be sold over time.
You already know how much competition there is in the range of the item you choose. Facebook Market
For example, if you plan to sell a table, go to the search bar, search for the table, and select a filter that will present you with the details of the tables you have recently acquired from an external source for information.
You’re not limited to using only Facebook Marketplace once got your product idea. There are many other marketplaces like craigslist, eBay, amazon where you can find more relevant information for research.
It’s risky to depend solely on one marketplace to determine if a product is profitable or not after you’ve selected it.
If product demand is currently there, so you can collect information on these items on eBay, Amazon, and Craigslist or
You can use the Google ad word for keyword research, from which you will get an idea of the market size.
Use of e-commerce data research tools: These tools play a very important role when researching product innovation because you must know what to sell and how to sell, and these tools play a pivotal role in the process of product research.
Three key factors: When conducting research on product information, some key factors have to be addressed, e.g., profit, demand and competition.
facebook marketplace three important factor
To make a complete decision about what to sell or not to sell on the Facebook marketplace, you have to focus on the above three main factors.
Additional research methods: You can spy on a competitor’s ads and get inspiration from them using the Facebook ads Spy Tool or refer Facebook ad library meta.
Reverse engineering: In this process, we will cross-examine this whole process by finding supplier who selling those goods that you are interested in.
Verifying the price of those items, will help you to know whether the goods are suitable for sale online because cheap goods only helps you to make profits.
Competitive pricing and advertising: Once you find an item or product for sale, you have to choose the price of that item to attract buyers and to fulfil his requirement.
For that you need source the item very cheaply.
Facebook Marketplace Advance Marketing Tips
In addition, you can promote your products on your Facebook page as well as in various global and local shopping groups, and you can promote your products using Facebook ad services.
Make a great profit: If you want to become a successful seller on Facebook Marketplace, here are the expert tips I gave you.
Competitive Price: You always have to keep the price of the item attractive to attract purchases, so have to consider some basic factors such as the status of the item, how rare the product is, and how much demand for the product in the market.
Price consideration: Before deciding the price of the item, you have to decide the price only after adjusting the cost of shipping the item and how much damage will be done after the return of the item.
Positive Response: The answers to the questions asked by the customer should be written in advance in your product description and add some information faq format.
Getting quick customer service enables you to leverage your skills effectively to finalize a sale.
High-quality photos: Attractive photos of your products that are taken from different angles can have a significant impact on sales.
Marketplace fees: Facebook Marketplace does not charge any fees for individuals selling items. now question in your mind is How much does it cost to sale ? However, registered sellers and merchants are charged two fees to know more read Facebook marketplace fees for seller.
Use of good search terms: In the information of the item, include the term use by customers It helps you listing to rank better in particular category. If your product listing is in the top 10, it will be easier to sell the product on facebook marketplace.
Local delivery: If you give local and national delivery to the customer, then you can get a positive response.
Renew Listing: You need to constantly evaluate how the customer is responding to the listing, you must update it regularly.
New strategies to increase profitability: When you open a Facebook marketplace account or transition from a personal account to a facebook business account more than when you open a personal account, you benefit more because the characteristics of a business account are different, so your inventory categories are considered a great view.
Use Facebook Groups: Make the most of your local Facebook groups and communities where many people gather in one place. These platforms are great for promoting your products, helping your business information reach people swiftly.
Use the features of the marketplace. Study the various features available on Marketplace and build the ability to classify products by knowing how to make full use of them.
Facebook Ads: To boost your business revenue quickly, try using Facebook carousel ads alongside your efforts to grow your online presence organically in the marketplace.
Facebook Market Place ads show ads to a specific group of people as well as some interested people, so your product sells well. if you afford to hire Facebook marketing company so you can do that or you can hire freelancer on fiverr is really cheap to increase profit.
Reedit Answer Selling on Facebook Marketplace
Posts from the flipping
community on Reddit
Demand
Selling products on Facebook Marketplace can be fascinating, but the key challenge lies in identifying high demand products. Start your journey of selling by selecting products you’re familiar with or already have knowledge about, whether it’s a specific product or category.
Research popular categories: To understand what’s currently trending in the market, you can use various tools to search categories such as clothing, electronics, and home toys.
Search campaign in local garage sales: If you want to find the best quality and low price items visit local garages sales, as well as local estate sales, Community yard sales are the best places for you.
If you want to discover popular products, prefer platforms like Amazon’s Best Sellers list. By analyzing the new listing that are selling well there, you can gather useful insights. You can also explore tools like Google Trends and Jungle Scout to find data on these in-demanded products.
Often successful online sellers grab sales data from platforms like Amazon and eBay and study this data to tell us which products are better on these platforms and which products have the best CTR, i.e., counting an item that is currently listed for sale.
When a product is selling a lot, it’s a strong indicator that there’s high demand for it in the market.
On the other hand, if the sales of a listed product are decreasing, which means that there is no demand in the market or the product is seasonal, then you will have to keep patience to sell that item, or it will put financial pressure on your inventory.
When selecting products, if you choose items where the demand or CTR of the sale of goods is more than 50 percent, then your goods will be sold as soon as possible.
Now go to eBay and use a special filter to look at the data from the last few days using search results, and using it, we can easily see the sales of special products, so we’re going to take an example later.
well known ecommerce keyword research tool helps you find a product terapeak is free tool for ebay seller, this helps you to decide which product research you want to sell, when to sell it, and at what price.
You can review how various products are performing on the market, plus there are very clear, simple statistics, graphs, and tables in your language. You can see the overview and find out which products are famous. And the best part about this is that this tool is free for all vendors.
If you want to analyse more data, if you’re an experienced vendor, it’s best to have a great pad so you can use tools like Junglescout because it’s an easy and fast-working tool to find ongoing opportunities in products.
Competition
When you’re going to sell what you’re selling on Facebook Marketplace, for example, furniture or clothing, and you’ve got an item of your own, you’ll see that there’s a lot of competition.
There’s a lot of competition that you’ll name, so I’m giving you some important tips on how you’ll launch your product differently in the competition and win the market.
High-quality photos and four to five photos taken from different angles. The keywords that the customer describes when searching for the item should be in the description of your item. Make sure your list is interesting.
After posting the listing, you can change your marketing status, reduce the detailed information given on the product, increase the valuation quality of that information, and use the secure payment authorized by Facebook for secure transactions so that you and the customer are safe.
If you don’t know anything about what product to sell and where to get an idea for it,
If you don’t know anything about what Amazon trading items are being sold on the marketplace, you’ll get a good idea of what type of product is in high demand in the current market, and more importantly, your friends and nearby networks will keep talking to them about what they’re buying.
It gives you an idea of which product you’re going to choose for sale, so you can read magazines as well as visit new publishers who provide information about the new product as well as trade in nearby areas.
This online sales cycle is very exciting and constantly changing. New gadgets Fashion trends are constantly changing, so you need to be updated on the information because there will always be something new and popular coming.
If you want to succeed, it is very important to stay constantly updated.
Resale of products: In this idea, you can make a profit by buying products at a lower price in local retail stores and selling them online at the maximum price. You need to set a fair price policy so that you can start this initiative for less money, which will make it easier for you to make regular profits.
Benefits of product reselling: You don’t need to create a new product.
You can resell any goods or services.
The business starts with less investment.
You don’t have to spend on inventory.
You can work from anywhere. But your commissions are more likely to be low.
Your private label product label: Do you create your brand or products because Facebook Marketplace could be your next big opportunity?
Things that are non-branded or what we call generic are undersold on the marketplace, but surprisingly, 10 percent of Amazon sellers who have their own brand are having spontaneous success.
The idea of a private label product is very good, and it is giving a lot of success to the manufacturers and also the best profits, so you have to think about it.
Benefits of a private label model: The private label model offers brand control and the higher profit margins, making it an attractive option for businesses looking to differentiate them in the market.
If you’re not interested in private-label products, another option for you is to search for grocery stores, garage sales, and real estate sales, and you’ll get information about important items.
Thrift Store: Here you can get various items cheaply, and the price of the items is often less than the market price.
If you want to sell private label products on Facebook Marketplace, follow me below for the important steps you take.
- Research Your Niche
- Source Your Private Label Products
- Create a Business Page
- Optimize Product Listings
- Leverage SEO Techniques
- Price Competitively
- Provide Excellent Customer Service
- Promote Your Products
- Manage Inventory
- Secure Payment and Shipping
- Collect Reviews
- Stay Compliant
- Start by launching your store and marketing your product.
How to post on the Facebook Marketplace In the above section, you review product research and sourcing. People now want to learn about how you want to list a product. For example, it is very easy to list a product.
First, open the Facebook app on your mobile. When you go to the app, click on the menu on the left side, and you will see the Marketplace symbol in the menu.
i am Choose now single listing you can choose multiple listing also.
Facebook product listing
You click on it. Then you select your listing type, then you will see an item for sale registration, then select one of the options.
If we are selling Dell laptops, we choose the category Laptop and Accessories.
Now upload all the information about Dell Laptop the item you have selected, then upload good-quality images of the product.
Here, you are the reviewer of your product information. To improve the SEO, you will have to include the product related description along with keyboard in the titles and descriptions, which will result in the customer looking for the item seeing your product more prominently in the marketplace.
Now that I’m in the process of listing my Dell laptop, my first objective will be to make my item visible in the first few items when they’re looking for the laptop they want, so that my item is more likely to sell.
I’m going to use a longtail keyboard in both the title and description to improve your listing SU, so when the customer searches, my item will only be in one to five lists.
The more detailed you give the true details of the condition of the item, the sooner your item will sell out.
According to marketplace rules, you can put a maximum of 20 item related keyboard tags, and if you use this track very smartly, you will get the best benefit.
Now I am opting for shipping mode, while laptops are in demand from all over the country, so I have chosen “shipping and local pickup” for local and remote customers.
If you just want to sell your goods in the local area, then choose “shipping only“
In the next step, if you need a shipping label, there are two options you can create label yourself, or you can choose the prepaid label “Shipping and Local Pickup” by Facebook itself.
Finally you see how much money you will make after selling my laptop.
how much you make with the listing on fb market
Selling on Facebook Marketplace can be a great way to reach a wide audience and make some extra income. To succeed on the fb platform, consider these advanced selling tips:
- High-Quality Photos
- Detailed Descriptions
- Competitive Pricing
- Respond Quickly
- Be Polite and Professional
- Payment Options
- Negotiation Skills
- Meet Safely
- Delivery Options
- Clear Terms
- Regular Updates
- Leverage Facebook Groups
- Collect and Showcase Reviews
- Avoid Scams
- Stay Organized
- Stay Informed
- Share Listing
Share Listing
Now we’re on the next step, where we’re sharing your listing in other local groups and communities of facebook marketplace because you’re listing is more likely to be sold in those groups.
Now publish your listing, after 7 days analyze your listing and keep updating the right information in it.
Update Your Messenger app because you are going to chat with the customer, and you will be receiving instant notification about the listing through Facebook.
It’s not hard to sell on the marketplace, but sometime you meet a rude customer, especially when the price of your goods is high or there may be some other reasons. I’ve written an article about “etiquette for Facebook marketplace sellers“.
I’m going to tell you what to take care of when the customer is ready to pick up the items and ready meet in a public place, and how you can make your transaction successful by recording the little things.
Visit a public place: to meet customer choose closest crowded place for example the shopping complex where the security guards are standing near the security cabin, or another crowded area, may be next to the police station.
In such a crowded place where you are safe, call the person to receive the goods and complete the transaction.
While exchanging money, check if the given currency notes by the buyer are genuine and collect basic information by checking the profile of where the buyer lives and works. If you find anything suspicious, you can report it to Facebook.
Boost marketplace listing
To boost a listing on Facebook Marketplace, you can:
- Go to Your Listings in Marketplace
- Select Boost Listing for the item you want to boost
- Set your budget, duration, and audience
- Create your ad and analyze insights
To set your budget, you can:
Tap Choose your own
Enter a total amount to spend over the duration of your ad
Tap + or – to choose the number of days that your ad runs
Tap Run this ad until to select the date that your ad ends
Boosting a listing can improve your visibility and reach potential buyers. It costs as little as $1 per listing, and you can choose how long you want to boost each listing.
You can view insights for your boosted listing by:
Tapping in the top right of Facebook
Viewing an overview of how it’s performed
Quora Answer
How and when do you get paid from Facebook marketplace?
Once your item sold on marketplace you will receive your payment within 15 days after your item shipped registered. actually when buyer receive his product and give delivery confirmation to fb within next 4 to 5 days you will get paid.
What is the best payment method for Facebook marketplace?
- Best way to receive and send money is fakebook book pay or you can use
- Credit or debit cards
- PayPal
- Meta Pay
Except cash app companies, other credit card company like PayPal and facebook investigate your fraud case for yourself.